Understanding the human
dimensions of information technology
We advise organisations
on the psychology of telecommunications and information
technology use, and identify what it means for the design
of products and systems. We assess the impacts of new
technologies on the individual, on organisations and on
society; we specialise in internet, broadband and mobile
technologies. We help organisations address the human
issues associated with introducing new systems, to the
benefit of both the individuals and the organisations
concerned. In particular we help organisations to bring
about change associated with new
information systems, and realise the benefits.
• Provided expert input for the Alcatel white paper
Teleworking and Broadband: The psychological impact
of technological innovation. The white paper sets
out guidelines for the successful introduction of teleworking.
• Developed an internet survey of consumer attitudes
to online financial services;
• Interpreted market research findings on the use
of communications media by young people;
20 years of behavioural research in telecommunications.
In the mid-1990s we researched and wrote a report, Understanding
why systems fail to deliver, published by Pagoda
Associates. The main conclusion of the report, that every
IT project is a business change project and should be
managed as such, is now widely accepted.
to discuss how to tailor your products and services to